Apple Dominates Worldwide Computer Market Despite iPad Drop
Apple (NASDAQ:AAPL) continued to dominate the global PC market in the first-quarter of calendar 2014 despite a sharp drop in iPad shipments, according to the latest data from market research firm Canalys. It should be noted that, unlike most other market research firms, Canalys includes desktops, notebooks, and tablets in its worldwide PC market calculations.
Based on Canalys’ methodology, Apple was the largest PC vendor in the world during the March quarter, with over 20 million units shipped for a 17 percent share of the market. Chinese PC maker Lenovo ranked second with 15 million units shipped for a 12 percent share, while HP (NYSE:HPQ) took third place with 12.9 million units shipped for an 11 percent share. Meanwhile, Samsung (SSNLF.PK) slipped to fourth place and Dell saw slight year-over-year gains to take fifth place with 10 million units shipped.
Apple’s share of the PC market declined from the 20 percent share it held in the year-ago quarter, primarily due to a drop in iPad shipments. According to Canalys, Apple’s worldwide iPad shipments declined 16 percent year-over-year to 16.4 million units. The decline in the U.S. market was even more severe, where iPad shipments fell by 40 percent. Apple’s overall PC market performance is largely determined by its iPad sales. According to Canalys, the iPad accounted for approximately 80 percent of Apple’s total PC shipments last quarter.
However, the decline in North America was offset by significant growth in several other regions, including “the Middle East (100 percent), Greater China (74 percent), and Central and Eastern Europe (47 percent.)” In China — Apple’s second biggest market — iPad shipments increased by 20 percent last quarter.