Apple Crushes Samsung in Korean Customer Satisfaction Survey
Apple’s (NASDAQ:AAPL) iPhone 5S came out ahead of devices made by Samsung (SSNLF.PK) and several other Korea-based companies in a recent customer satisfaction survey conducted in South Korea, reports Apple Insider. The survey — conducted by Korean market research firm Marketing Insight — pitted Apple’s iPhone 5S against several Android-based competitors, including Samsung’s recently released Galaxy S5, LG’s G Pro2, and Google’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Nexus 5.
According to the results of the survey obtained by Apple Insider, Apple’s iPhone 5S topped Samsung’s Galaxy S5 in every satisfaction metric, including design, display, processing speed, multimedia, size and weight, usability, durability, response to touch, latest tech, and user interface design. Samsung’s latest flagship device was also ranked lower than many older devices, including the iPhone 5 and several devices made by domestic rival LG. LG’s G Pro 2, and G2 both ranked higher than the Galaxy S5, as well as the LG-manufactured Google Nexus 5.
Based on the points awarded in each of the ten categories, Apple’s iPhone 5S received an overall satisfaction score of 810, while the iPhone 5 took second place with a score of 742. Samsung’s Galaxy S5 took sixth place with an overall customer satisfaction score of 652. Not surprisingly, Apple also came out ahead when its various product scores were averaged together for an overall products score.
“The satisfaction score of Apple products was 798 out of 1000, which made Apple take the first place with almost 200 points of gap between domestic products” noted Korean news site OhMyNews via Apple Insider. “LG, Samsung and Pantech had gained 609, 600, and 577 respectively, which are of more or less the same score.”