App Analytics Report: Apple Holds Majority of China’s High-End Smartphone Market

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Source: Umeng.com via ben-evans.com

Source: Umeng.com via ben-evans.com

The latest China Mobile Internet report from mobile app analytics platform Umeng revealed several smartphone and tablet usage trends that may spell good news for Apple’s (NASDAQ:AAPL) growth in this emerging market. Umeng is similar to app analytics firm Flurry, but derives the majority of its data from China’s market. In the report obtained by freelance analyst Benedict Evans, Umeng noted that the number of active smart devices in China topped 700 million at the end of 2013.

Although this large market is still dominated by low-cost Android devices, over a quarter of China’s smartphone users owned a high-end device by the end of 2013. Twenty-seven percent of active smartphones used in China in December of 2013 cost over $500, according to Umeng’s data. Apple’s iPhones accounted for approximately 80 percent of this market segment in China. Obviously, the increasing size of the high-end smartphone market in China is good news for premium device makers such as Apple.

Apple’s growing official presence in China has also led to a substantial decrease in the number of jailbroken iOS devices since the beginning of 2013. According to Umeng’s data, about 30 percent of all iOS devices in China were jailbroken at the beginning of 2013. By the end of the year, this share had fallen to 13 percent. Last year, Apple hosted an iPhone premiere event in China for the first time. Umeng speculated that the ability to get new iOS devices quickly via official channels instead of the black market has led to an overall decrease in jailbroken iOS devices.

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