A New Challenger Enters: Project Morpheus and Oculus Rift Aren’t Alone

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With Oculus Rift gaining enough popularity to drive Facebook (NASDAQ:FB) to spend $2 billion to acquire it and Sony (NYSE:SNE) jumping up to announce its own virtual reality platform, Project Morpheus, this may be the best time to be in the business of making virtual reality equipment. One Chinese startup is looking to add something to the mix with its own VR headset that it claims is on par with Oculus Rift and Morpheus. That project is called ANTVR.

ANTVR’s agenda is simple: offer something that’s for everyone. The device can work as a simple screen for watching movies or whatever else — though that would be a major under-use of the technology stored in the device. Watching video covers the broadest range of consumers. And then ANTVR also keeps the gamers in mind, who might be the consumer group most interested in the future of VR and the platforms that will be available.

On top of Blu-ray players and Android devices, ANTVR claims to be compatible with PlayStation, Xbox, and PC. In the creator’s words, “Compatible with all games & movies!” The support for multiple platforms may be a winning factor for many consumers, as Project Morpheus is naturally limited to PS4 and Oculus Rift is for PC. But the multiple supports aren’t the only thing it has going for it gaming-wise — it has a secret weapon up its sleeve.

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