7 Philosophies That Have Made Apple Designer Jony Ive a Legend
Sir Jony Ive has led Apple’s design team since 1996. Along the way, he’s become a living legend in the design world, dreaming up the candy-colored iMac, the music industry-disrupting iPod, and the world-changing iPhone — to name a few of the products that earned him his knighthood.
This week, Time magazine published a rare interview with Ive, in which he discussed what influenced him and how he approaches his work.
Here are seven fascinating things that Ive revealed about his creative process:
1. To understand the world, he’s been wrecking it since he was a kid.
Ive gets his creative streak from his father, who was a silversmith and lecturer on craft and design at a local college. Ive spent his childhood disassembling his family’s things and putting them back together again.
“Complete intrigue with the physical world starts by destroying it,” he says.
2. He keeps his workshop closed to anyone who doesn’t need to be there.
No one except for Ive, his team, and top Apple execs get to set foot inside his lab at Apple headquarters. The philosophy is similar to that of Amazon CEO Jeff Bezos, who doesn’t allow anyone to visit the floor where the Amazon Kindle gets designed.
“The reason is, it’s the one place you can go and see everything we’re working on — all the designs, all the prototypes,” Ive says.