Yelp’s Click-Through Rate on the RISE and 4 Social Media Stocks Seeing Action

Facebook, Inc. (NASDAQ:FB):  Citing Securities and Exchange Commission filings, Venture Beat reported that Facebook, Inc.’s (NASDAQ:FB) co-founder Dustin Moskovitz has been steadily unloading his stake in the social networking company. He sold 1.8 million shares between August 27 and September 4. Their shares traded up $0.97 (5.48%), they were recently at $18.70.

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LinkedIn Corporation (NYSE:LNKD): LinkedIn Corporation, which sits on a year to date advance of more than 70%, was upgraded from “hold” to “buy” and saw their price target lifted from $92  to $142 at Jefferies this morning. Not surprisingly, calls are the options of choice on the equity, which sports a 20-day International Securities Exchange (ISE), Chicago Board Options Exchange (NASDAQ:CBOE), and NASDAQ OMX PHLX (PHLX) call/put volume ratio of 1.34. Their shares traded up $6.68 (6.22%), they were  recently at $114.05.

Groupon, Inc. (NASDAQ:GRPN):  Shares of Groupon, Inc., the world’s largest daily deal company, have slumped since their initial public offering last year. This has cast doubt about the viability of the daily deal business. Groupon stock hit a record low of $4 on Tuesday and unchanged at $4.15 in afternoon trade. Their shares traded up $0.03 (0.71%), they were  recently at $4.269.

Zynga, Inc. (NASDAQ:ZNGA):  Zynga, Inc., (NASDAQ: ZNGA) has added a former online gambling executive to their team. According to AllThingsD, Maytal Ginzburg was most recently the senior vice president of regulated markets at 888 Holdings, a company that describes itself as, “One of the world’s most popular online gaming entertainment and solutions providers.” Her appointment comes at a time when multiple executives, including two vice presidents are leaving the firm. By doing this, Zynga hopes to advance their own real money gaming initiative. Their shares traded up $0.08 (2.83%), they were recently at $2.91.

Yelp, Inc. (NYSE:YELP): According to Yelp, Inc.’s (NYSE:YELP) Chief Executive Officer, Jeremy Stoppleman, click-through rates on mobile web traffic, is “significantly higher” than what a company gets from desktop traffic. It is estimated that 25% of unique users come from mobile devices, and Yelp mobile applications are being used on 7.2 million devices each month.  This activity helps to diversify the firm and reduces their platform risk.  Stoppleman made these comments at the Citi Technology Conference. Their shares traded down $1.45 (5.98%), they were recently at $25.70.

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