Yahoo!’s Fresh New CFO Adds to This Turn-Around

Yahoo!’s (NASDAQ:YHOO) new CEO Marissa Mayer was slated to throw her turn-around plan into the next gear on Tuesday. A memo obtained by Kara Swisher at All Things D generated a lot of buzz about “an act of radical transparency that will be a tradition moving forward.” That is, Mayer will go over the slides from a strategy and vision meeting that she presented to the board on September 21.

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At the end of the day on September 25, Yahoo closed down 2.03 percent. One piece of news that came out of the internal meeting is that chief financial officer Tim Morse will be replaced by Ken Goldman in October.

Mayer was expected to focus on increasing advertisement revenue and renovating the Yahoo homepage and mail service. Yahoo’s search alligeance with Microsoft’s (NASDAQ:MSFT) Bing could also be a point of conversation, as the relationship between the two companies is still up in the air.

Mayer has been CEO for less than two months, but by bringing business practices from Google (NASDAQ:GOOG) to bear and generally shaking things up, many investors are looking at Yahoo with a renewed interest.

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