Yahoo CEO Marissa Mayer Just Achieved a CEO’s Dream

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Marissa Mayer

Credit: http://www.flickr.com/photos/fortunelivemedia/

Marissa Mayer continues to kick ass and take names at Yahoo (NASDAQ:YHOO). On Tuesday, Yahoo announced quarterly earnings after the bell — and what Mayer pulled off was nothing short of a CEO’s dream.

At first, the earnings press release was distributed. Investors pushed the stock down over 2 percent after-hours as Yahoo experienced a dip in revenues. This is what we on Wall Street call “reacting to the headline numbers”.

An overwhelming majority of the time, this is the direction a stock continues to trade for the remainder of the after-hours session and the following day. Especially in the case of highly covered mega-cap stocks such as Yahoo, most institutional investors and traders enter earnings with firm expectations and game plans for post-results trading.

However, once in a blue moon, a CEO is able to move proverbial mountains. Yahoo CEO Marissa Mayer did just that. Here’s how it went down…

Mayer has lots of credibility with investors. Deservedly so: she had lifted Yahoo shares over 75 percent prior to this week’s earnings. So, when she started talking, investors were listening closely.

Lucky for investors…

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