Yahoo App Lets People Channel Surf on Their iPhones
Yahoo (NASDAQ:YHOO) has been getting cozy with Apple (NASDAQ:AAPL) lately to help further Chief Executive Officer Marissa Mayer’s goal to make the company a more capable player in mobile. On Tuesday, Yahoo announced a new app for iOS devices called Yahoo Screen, which seeks to recreate the experience of channel surfing on mobile. The announcement comes just in time for Apple’s release of the new iPhone lineup late Tuesday afternoon.
The app allows users to flip through channels of Yahoo’s video content by swiping the screen left or right to change episodes and up or down to change channels. “Together we’ve built Screen as a simple, intuitive experience that turns your finger into a remote control. Just swipe through channels of content from Yahoo and our great partners then lean back and watch,” Yahoo director of Product Management Robby Stein said in the company’s press release.
Yahoo also revealed that it has struck a deal with Viacom (NYSE:VIA) to provide clips from popular Comedy Central shows through the app. In addition to Yahoo’s previous acquisition of the Saturday Night Live archives, the company believes comedy videos are worth its money and energy. Stein made a point to say that Yahoo Screen would offer its users “1,000 hours of comedy to watch.”