Xbox One Designed With Advertising in Mind
The dashboard on Microsoft’s (NASDAQ:MSFT) highly-anticipated Xbox One has been designed with advertising in mind according to the Xbox Live advertising team.
The advertising team’s Senior Digital Art Director and User Experience Designer said Xbox was moving outside of private bedrooms and into more social household areas such as living rooms and family rooms, providing a broader context for users and viewers to perceive advertising content.
“It’s not like when you’re at work when you sit in front of a screen and your experience is very personal. But with Xbox, it’s lots of people in front of one big screen.”