WOW! Google is Still Growing!
Google (NASDAQ:GOOG) further stretched its domination of the U.S. search market in June, according to new data released by comScore. Google’s market share rose to 66.8 percent from 65.5 percent in June last year, while Yahoo (NASDAQ:YHOO) Search’s share slipped to 13 percent from 15.9 percent. Microsoft’s (NASDAQ:MSFT) Bing saw its share rise to 15.6 percent from 14.4 percent.
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Microsoft and Yahoo have been in a strategic tie-up since 2010 to give more competition to Google, but both have cautioned that their search advertising partnership has not performed as well as had been expected. Their combined share slipped to 28.6 percent in the latest results from 30.3 percent last year.
Microsoft has spent heavily on Bing, but still struggles to compete with Google in the search market. Earlier this month, Microsoft announced it would book a $6.2 billion charge for its Internet division, related mainly to its $6.3 billion purchase of online ad services firm aQuantive.
Google traditionally demands higher prices from advertisers owing to its strong hold, a move that is beginning to draw scrutiny from regulators. The U.S. Federal Trade Commission is currently investigating whether the company unfairly used its dominant search engine to promote its own services at the expense of rivals.
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