Windows 8: Microsoft’s Big Bet
Pre-orders have opened up for Microsoft (NASDAQ:MSFT) Windows 8. The operating system is slated for release on October 26, alongside the company’s new tablet, the Surface. Hewlett-Packard (NYSE:HPQ) and the rest of the personal computing industry are hoping that the platform will turn around — or at least put the brakes on — declining sales numbers.
And the industry might get what it’s asking for. According to Forbes, Microsoft is throwing a marketing campaign behind the launch that is estimated at between $1.5 and $1.8 billion. This massive push could be Microsoft’s best bid to define itself heading into a changing technological landscape. Windows 8 represents a fundamentally new face, pulling away from the personal computer and into mobile and the cloud.
Catalysts are critical to discovering winning stocks. Check out our newest CHEAT SHEET stock picks now.
While Windows is still a titan in the personal computer market, it has struggled with mobile. Its partnership with Nokia (NYSE:NOK) on the new Lumia phones has attracted skepticism. Many wonder whether customers will care about adopting a third platform unless there is a critical mass of users already. This is where Windows 8 could make history as a bridge between personal and mobile computing. Windows 8 is designed to bring Microsoft up to competitive speed with Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG), which dominate the mobile platform market, while maintaining its foothold in personal computing.
Newegg.com prices put the enterprise upgrade at $70, the OEM version at $100, and a stand-alone copy at $140.