Will Tomorrow Turn RIM Around?

There isn’t much more time before Research in Motion (NASDAQ:RIMM) launches BlackBerry 10, and in the time it has left, the company plans to make sure the launch gets every last bit of interest met with live web coverage of the launch event.

RIM has been troubled for years now, ever since the advent of the current-day smartphones. The company went from a front runner to the back of the pack in the mobile phone market. Though BlackBerry phones were arguably smarter than other standard phones, they just couldn’t stay on top of Apple’s (NASDAQ:AAPL) more user-friendly iOS and Google’s (NASDAQ:GOOG) Android devices.

RIM never gave up though. BlackBerry is still a well-known brand (if sometimes the butt of a joke) and the company has been working hard to make things happen for BB10. RIM worked hard to garner appeal with professionals, corporations, and governments; it offered a trial program to get them all familiar with the platform, and has a special dual-persona feature that would allow workers to keep personal and work-related data streams separate, and information secure…