Will Time Warner Shares Benefit From the Lego Movie?
Last summer, when I first saw previews for The Lego Movie, I suspected it could be one of the greatest faux computer-animated films ever made. Nearly everyone in the course of their lives have played with Legos at some point or have purchased the construction sets as gifts for age-appropriate children. In a sense, the movie appeals broadly in that it plays to adults’ inner child whilst directly appealing to children. And children are indeed clamoring for the film. You see, it is not just about Legos but also has Lego versions of popular superheroes and cartoon characters throughout. It will appeal to a wide audience. Generally speaking, a February release usually doesn’t end up being a blockbuster. But that could change with The Lego Movie, and there are ways to profit.
How to play it and why the film will be a success
Remember what The Hunger Games did for Lions Gate Films (NYSE:LGF) stock? If you don’t, it was a huge catalyst to drive the stock higher. Disney’s (NYSE:DIS) Frozen is still in theaters and has seen more sales than most projected. It was great for the DIS fourth quarter and will impact the first quarter, at least for the movie/film division. With The Lego Movie, we are dealing with Time Warner (NYSE:TWX) and Warner Bros. studios. Thanks to a barrage of clever and entertaining previews and an overwhelmingly positive response from critics, Warner Brothers and TWX are about to strike box office gold with the toy-inspired film, which as I type is now completing its opening weekend in theaters across the United States.
The film is being shown in nearly 4,000 theaters. Last night as I walked through one of New York’s largest malls, Regal Cinemas (NYSE:RGC) had every showing of The Lego Movie reading “sold out.” That is how I judge winners. But one may question this and say, what if it fizzles out after this weekend? A legitimate question that I think is unlikely for several reasons.
As of right now, The Lego Movie has an incredible 96 percent Fresh rating on Rotten Tomatoes and is largely being hailed as a clever, inventive, and energetic film for all ages. What about IMDB.com? This is my go-to source for determining how “good” a movie is. Feel free to check out classics like Forrest Gump, Casablanca, etc. Well, at the time of this writing, The Lego Movie is boasting an amazing 9.0 IMDB rating, which is exceptionally high for this website, which tends to rate even the best of movies 8.0-9.25.