Will this New SUV Turn Ford’s European Business Around?
Ford Motor Co. (NYSE:F) will debut a concept model of its next-generation S-MAX SUV at an auto show in Frankfurt next month. The S-MAX is already available in Europe, and Ford is trying to determine whether it should introduce the vehicle in China, as well, according to USA Today. There are currently no plans to offer the vehicle in North America.
The car is basically a souped-up SUV designed with the idea that people want a versatile vehicle with lots of cargo space that can seat up to seven without sacrificing style. “Not everyone wants to be a soccer mum,” Steve Odell, chief executive of Ford Europe, said to U.K paper the Telegraph.
One of the most striking elements of the vehicle is the technology Ford is dumping into it. Updated versions of the Ford Sync and MyFord Touch “infotainment” systems will have the ability to monitor the heart rate and blood sugar of the vehicle’s occupants along with providing Internet service and a voice recognition function that knows 19 different languages.