Will This New Firing Help Apple Forget Mapsgate?
Apple (NASDAQ:AAPL) is yet to move on from its map troubles. Bloomberg reported on Tuesday that the iPhone maker had fired Richard Williamson, under whom the company’s new mapping software was created.
Why is Another Top Official Out at Apple?
The company’s new maps app, which was released alongside iOS 6 and replaced Google (NASDAQ:GOOG) Maps from Apple’s mobile devices, was almost universally criticized for its several data errors and lack of transit and Street View options. While the criticism does not seem to have affected sales of either the iPhone 5 or the iPad mini, it did lead chief executive Tim Cook to apologize to customers through a public letter.
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Scott Forstall, the former head of the iOS division, was also asked to leave the company at the end of last month, reportedly because he refused to sign his name on the maps apology letter. Williamson’s firing by senior vice president Eddy Cue could be an attempt, as Bloomberg wrote, “to win back the trust of users disappointed after the [maps] program debuted in September.”
What Does the Ouster Mean for the Company?
Apple is desperately trying to both improve its maps program and repair its image that was tarnished because of the rare failing. A team at the company is reportedly working to fix the software and is focusing first on some of the most obvious issues. The firing may serve as a very public expression of the fact that things are being changed at the company in order to improve the app.