Will This New Design Help Yahoo Compete With Google for Precious Ad Dollars?

Data released by the research firm comScore confirmed Mayer’s analysis; Yahoo Mail is prime to be reimagined because Gmail’s gains in email accounts could soon make Google the number one email service provider in the United States. According to the most recent figures, Yahoo holds the top spot with 77,744 unique visitors in November, down from 92,015 in 2011. Comparatively, Google had 75,008 visitors last month, which was an increase from 60,099 last November.

CHEAT SHEET Analysis: Can a New-Product Pipeline Help?

One of the core components of our CHEAT SHEET Investing Framework requires that companies consistently produce successful products or services. While the technology publication ZDNet said that the email market is typically more concerned with keeping customers than attracting new ones, Google’s Gmail has been continuously attracting new clients, and Yahoo has been forced to redesign its email service just to keep them. Email customers are very important to companies like Yahoo because of the associated advertising revenue. “Ad-laden email clients are about as close to personal delivery as you can get,” said ZDNet.

Don’t Miss: Will Google Get Away With Tax Evasion?