Will This New Design Help Yahoo Compete With Google for Precious Ad Dollars?
In her first major product launch since becoming the Chief Executive Officer of Yahoo (NASDAQ:YHOO), Marissa Mayer is seeking to reverse three consecutive annual sales declines by launching a redesigned version of the company’s email service that will be more appealing to mobile users. As Bloomberg reported on Tuesday, the new service has the potential to compete with Google’s (NASDAQ:GOOG) Gmail, which has added millions of users as Yahoo Mail’s growth has dropped off.
What Does the Yahoo Mail Upgrade Entail?
“We’ve redesigned the new version of Yahoo! Mail with speed in mind — getting through your emails is faster than ever before,” said Mayer in a press release announcing the service redesign. “And, because mobile is everything these days, Yahoo! Mail now has a consistent look and feel across devices.”
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Mayer hinted that plans for a Yahoo Mail redesign were underway during the company’s third quarter conference call, noting that Yahoo had to grow itself into a mobile company in order to stay relevant. As she told analysts on the call, Internet communication is “prime to be reimagined.”