Will This Negative Publicity Hurt Energy Drink Sales?
The American Medical Association, a group representing 225,000 U.S. doctors, called for a ban on marketing energy drinks to youngsters that could have negative implications for Monster (NASDAQ:MNST), Pepsi (NYSE:PEP), Coca-Cola (NYSE:KO), and Dr. Pepper Snapple (NYSE:DPS).
The group cited emergency room visits by children after consuming the drinks, and studies linking the drinks to heart problems, according to Bloomberg.
“Energy drinks contain massive and excessive amounts of caffeine that may lead to a host of health problems in young people, including heart problems,” Alexander Ding, a physician and AMA board member, said in an e-mailed statement. “Banning companies from marketing these products to adolescents is a common sense action that we can take to protect the health of American kids.”