Will This Investigative TV Show Hurt Apple’s China Ambitions?

China Central Television aired an annual consumer rights investigative special on Friday that focused its attention on Apple (NASDAQ:AAPL) and Volkswagen this year. The annual investigative program is named “3.15,” after the date of the World Consumer Rights Day.

This year the state-run China Central Television program accused Apple of giving Chinese customers a lower level of post-sales customer service than it gives to customers in other markets around the world.

Besides manufacturing the majority of its components in China, Apple also views China as a lucrative emerging market for its products. As reported by Reuters, Apple CEO Tim Cook “singles out the region in every quarterly results report.”