Will the 2014 Buick LaCrosse Deliver for GM?

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2014 LaCrosse

GM (NYSE:GM) has a new version of its Buick LaCrosse coming out this summer, and there are major improvements in the 2014 model. The added style and performance make the revamped LaCrosse worth about $1,500 more than the current offering, according to GM’s adjustment to the starting price. With competition from Lexus (NYSE:TM) and Lincoln (NYSE:F) growing in intensity, GM is hoping its work in the luxury department will deliver major returns.

What warrants the increase in base price to $34,060? Hardware upgrades include a redesigned rear fascia, a more extensive front grille, and LED headlights. Inside, Buick touts the seats as more comfortable and says a ride in the 2014 LaCrosse is smoother than the model on the market now. The control panel also has a more elegant look, as the framing around the IntelliLink touchscreen is improved. Buick finished the job by upping the fuel economy in the V-6 version by one mpg highway on both front-wheel and AWD models, while delivering one mpg more in the city on FWD offerings.

This luxury sedan by Buick has been selling fewer units in 2013 and, GM is hoping its overhaul will get the LaCrosse back on track. The Lincoln MKZ, Lexus ES 350, and ES 300h (a hybrid) are making strong gains in the segment.

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