Will Starbucks Launch Us Into Mobile Payments Land?

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It’s safe that say that current advancements in technology have happened quickly. As in, there’s an app for almost anything. Now, consumers do much more than simply talk on their phones — they email, plan, and browse social media on them — but some analysts are surprised by what has been slow to make itself popular. Namely, mobile payments.

Many companies and retailers allow their customers to make payments with their mobile devices using apps, but most consumers still use credit cards, and no technology company offering a mobile payment service has emerged as a leader.

Despite the delay in the action, though, certain industry sources believe that the absence of mobile payment popularity is about to change, and Forbes’s Gene Marks is one of them. In a report published Monday morning, he argued that Starbucks (NASDAQ:SBUX) will be the soon be the new ringleader of the mobile industry, and he based his forecast on an organizational shift that occurred last week at the company.

According to Forbes, Starbucks said in a statement last week that CEO Howard Schultz will expand his role in product innovation and digital retailing as a part of a shuffling of senior executives aimed largely at adjusting to technology-driven shifts in the industry. Schultz will work closely with Chief Digital Officer Adam Brotman and Chief Strategy Officer Matt on what he called “next generation (of) retailing and payments initiatives,” per the publication.

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