Will Samsung’s TV Launch Leave Apple Behind?

Splashed across media outlets of every variety is evidence of the war of words developing between the two largest smart device creators in the world: Apple (NASDAQ:AAPL) and Samsung (SSNLF.PK). Both companies are looking to distinguish themselves, but for Samsung in particular, this is of critical importance as the company has been accused in court of copying the iPhone maker.

On the eve of the Galaxy S 4’s debut in New York, Apple’s Marketing Chief Phill Schiller gave an interview with Reuters in which he attacked Google’s (NASDAQ:GOOG) Android mobile operating system for being too “fragmented,” a criticism that also landed a hit on Samsung, Android’s biggest adopter. This reaction from Apple “underscores the extent of the pressure piled upon a company that once stood the undisputed leader of the smartphone arena,” according to the publication.

Samsung has taken its own shots at its biggest competitor; it has begun a marketing campaign aimed, unsurprisingly, at showing that its Galaxy device is a better smartphone than the iPhone 5. According to The New York Times, the tone of the advertisements are decidedly sarcastic; they show an image of an iPhone tilted to the right and a white Galaxy tilted to the left under the headline, “It doesn’t take a genius.”