Will RIM’s Multiple Personalities Pay Off?
Research in Motion (NASDAQ:RIMM) has had some trying years since Apple’s (NASDAQ:AAPL) iPhone and devices running Google’s (NASDAQ:GOOG) Android took the limelight, but a new trend could mean big things for RIM’s BlackBerry 10 and for the technology that separates the BlackBerry from the competition.
This isn’t something that will snatch up consumers left and right, and is likely to completely miss the 22-and-under category, but a technology being dubbed “dualidentity” or “dual-persona” is opening the doors to the business world, as it allows employees to take care of personal and work-related tasks all on their own personal devices, while still offering businesses some control and security over the business data going through the device.
BlackBerry Balance is the name of RIM’s dual-persona software and will be part of the new operating system coming out later this month. The technology could mean big things for employees who begrudge the hassle of carrying around twice as many devices to separate their work and personal lives. And it could be a great tool for any enterprise where information security is important, as well…