Will Recent News Hurt Boeing?

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With shares of Boeing (NYSE:BA) trading around $132, is BA an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Boeing is an aerospace company. It focuses primarily on engineering, information technology, research and development, test and evaluation, technology strategy development, environmental remediation management, and intellectual property management. The company operates in five segments: Commercial Airplanes, Boeing Military Aircraft, Network & Space Systems, Global Services & Support, and Boeing Capital Corp.

The ongoing conflict between Boeing and union machinists in Washington state over the construction of the planemaker’s new 777X jets appeared to reach a breaking point last week when Boeing announced it was soliciting bids from over a dozen locations. But, a recent mistake in a full-page ad by the Washington Aerospace Partnership aimed at keeping Boeing in the state has raised some interesting questions, even if it was a “cringe-worthy error,” as a spokesperson for the group admitted. The error in question revolved around a full-page ad that mistakenly superimposed a photo of a European-made Airbus A319 with the text “The Future of Washington.” A hugely ironic oversight by the group members, the mistake has had the unintended consequence of imagining what a future without Boeing might consist of — and more importantly, imagining a future with Boeing rival Airbus.

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