Will Original Content Make Netflix Subscribers More Loyal?

To be clear, the survey should be taken with a sizable grain of salt. The survey consisted of just 1,200 people, 28 percent of which were paying Netflix subscribers. An additional 18 percent said they had access to a Netflix account, but did not own one themselves. Of this 46 percent, only 10 percent had actually watched House of Cards during the first few weeks it was available.

But the survey still suggests positive things for the company. At a glance, it seems like the sheer quality of the show will be a net positive, and if we have learned anything about entertainment recently it’s that content is king. Quality original programming is just one more reason for customers to cut ties with traditional cable companies and make the leap to Netflix.

For what it’s worth, the Cowen survey showed that approximately 23 percent of Netflix subscribers had cancelled their cable or satellite TV service. Those who did watched an average of two more hours of content per week.

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