Will Nokia Win With Lumia?

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Nokia (NYSE:NOK) is making another go at the U.S. smartphone market. The Finland-based phone manufacturer will launch its Microsoft (NASDAQ:MSFT) Windows Phone-based and 4G LTE-ready Lumia 900 on April 8.

The Lumia’s selling point is that it’s cheaper than the Apple (NASDAQ:AAPL) iPhone and most top-line Google (NASDAQ:GOOG) Android phones. The Android Samsung Galaxy Nexus costs $299, while Apple’s newest iPhone 4S is priced starting $199. The Lumia 900 will cost $99.99 with a two-year AT&T (NYSE:T) contract.

Alongside its in-demand 4G capabilities, it has a 4.3-inch ClearBlack Amoled display, an 8-megapixel Carl Zeiss camera lens, and an 1830 mAh battery. Matte black and cyan blue versions will be offered through pre-orders starting March 30. A white handset will be added on April 22.

The earlier Nokia smartphone, the Lumia 710, is only offered by T-Mobile and has not done as well as the company had hoped. Competition for the Windows Phone is strong from the market leader iPhone and Android devices. It only holds 1.5 percent of the market share in the U.S., according to January-February numbers.

To contact the reporter on this story: Aabha Rathee at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com

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