Will McDonald’s Head Higher After Recent News?

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With shares of McDonald’s (NYSE:MCD) trading around $93, is MCD an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

McDonald’s franchises and operates McDonald’s restaurants in the United States, Europe, Asia Pacific, the Middle East, Africa, Canada, and Latin America — so just about every part of the world. Its restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. The products provided by McDonald’s fulfill cravings at competitive prices in convenient locations worldwide. The McDonald’s craze shows no signs of slowing, so the company has continued its expansion to just about every nation on the globe. As consumers continue to enjoy McDonald’s products, look for it to see rising profits.

McDonald’s top priorities is boosting “coffee-driven visits,” according to a document laying out the company’s 2014 to 2016 U.S. strategy. In a January 28 memo, U.S. operations chief Jim Johannesen and U.S. brand chief Kevin Newell exhorted franchisees to deliver “a gold-standard cup of coffee with every visit.” Earlier this month, in a webcast for restaurant owners, McDonald’s vowed to become the “envy” of rivals and said Starbucks Corp. (NASDAQ:SBUX) was leading the “coffee wars.” McDonald’s is battling fast-food chains, coffee sellers, and even convenience stores hawking breakfast as cash-strapped Americans eat out less. Earlier this month, the world’s largest restaurant chain said U.S. same-store sales fell 1.4 percent in the fourth-quarter; profit barely budged.

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