Will iTunes Radio Beat Pandora to International Markets?
Apple’s (NASDAQ:AAPL) iTunes Radio was only released last month, along with the iOS 7 update, but Apple already has big plans for the service that will further challenge Pandora Media’s (NYSE:P) competing online radio service.
According to people familiar with the matter who spoke to Bloomberg, Apple will expand iTunes Radio into Canada, Australia, New Zealand, and the U.K. by the beginning of 2014. While Pandora already offers its service in New Zealand and Australia, it looks like Apple will beat Pandora to the U.K. and Canada. The sources also said that some Nordic countries will be targeted at around the same time.
This report matches earlier rumors that service would soon be extended into Canada, which began after Apple posted a job listing for an “iTunes Canada Music Programmer” whose duties would include “Execute the programming of iTunes Radio in Canada, merchandising new releases and other feature content across multiple radio stations.”