Will Groupon’s Success Be Determined By Its Acquisitions?

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GrouponGroupon (NASDAQ:GRPN) received some love from investors on Tuesday. Shares climbed as much as 3.5 percent, pushing the stock to 5 percent gains for the five-day period and year-to-date gains of just over 8 percent.

The big news on Tuesday is Groupon’s acquisition of MashLogic, a five-year-old start-up that created Britely, a contextual browser plugin that allows users to highlight and store web content as they browse. According to PandoDaily, MashLogic raised $3.9 million in funding over its lifespan, with most of the financing coming from a $2.5 million Series A round in 2009.

It’s important to point out that Groupon isn’t acquiring MashLogic for the Britely plugin. The Britely blog states that the service will be shuttered on February 18, suggesting that Groupon bought the start-up in order to acquire its talent, which according to the company’s website is a team of eight. This type of takeover seems to be in line with other recent purchases…

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