Will Green Mountain Coffee Roasters Continue This Run?

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With shares of Green Mountain Coffee Roasters (NASDAQ:GMCR) trading around $54, is GMCR an OUTPERFORM, WAIT AND SEE or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

C = Catalyst for a Stock’s Movement

Green Mountain Coffee Roasters is involved in the specialty coffee and coffee maker businesses. The company roasts single-origin, fair trade certified, certified organic, flavored, limited edition and blends offered in K-Cup portion packs, whole bean and ground coffee selections, as well as tea, hot apple cider, and hot cocoa. American consumers love their coffee and Green Mountain Coffee Roasters has provided the needed convenience. Look for this company to continue delivering the products American consumers demand.

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T = Technicals on the Stock Chart are Strong

Green Mountain Coffee Roasters has displayed beautiful uptrend over the last decade. In recent years, the company has suffered some criticism that has caused the stock to decline. The long-term uptrend is still in tact but can the stock continue its recovery? Currently, Green Mountain Coffee Roasters has broken a multi-year descending trend line so it may have legs to keep going.

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