Will Google See New Highs This Year?

With shares of Google (NASDAQ:GOOG) trading around $870, is GOOG an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Google is a global technology company focused on improving the ways people engage with information. The business is focused on the following areas: search, advertising, operating systems and platforms, and enterprise. The company generates revenue primarily by delivering online advertising. Google is a search giant with most of the market share, largely because of its execution and delivery. An increasing number of consumers and companies worldwide are coming online, which will surely increase the amount of eyes on the company’s ads and in turn, advertising revenue. At this rate, look for Google to remain on top of the Internet world.

Google funneled 8.8 billion euros ($12 billion) into Bermuda last year to avoid paying U.S. taxes. Google already keeps the cash from most of its international sales in the low-tax Ireland, but in Bermuda the tax rate is just 5 percent, half of what it is in Ireland. Google has been criticized for its tax practices in the past. According to a report from the Financial Times, which saw the latest filings of one of Google’s Dutch subsidiaries, Google’s royalty payments to Bermuda have doubled in the last three years.