Will Google Kill Apple’s Siri?

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Google (NASDAQ:GOOG) has grown in the spotlight recently. The company pushed against record highs on September 25 and is looking particularly good in the wake of Apple’s (NASDAQ:AAPL) iOS 6 maps fiasco. The two tech giants have been exchanging blows for a while, and Google’s next stab is directed at Siri, as it prepares to launch Google Now.

Siri is well known as Apple’s “sassy assistant.” Google Now won’t come with any personality more exciting than HAL 9000 from 2001: A Space Odyssey, but it might be just as smart. Instead of sourcing information from third parties like Yelp (NYSE:YELP), it will use Google’s semantic-search feature, Knowledge Graph. Google Now will also combine the company’s legendary data parsing with its advanced artificial intelligence to predict what someone will ask, and answer it ahead of time.

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In Google’s 2012 Update from the CEO, Larry Page said, “It’s all about speeding things up so users can get on with the things that matter in their lives.” He was talking specifically about a feature called Hotel Finder, but the philosophy touches most of what Google does.

“It tells you the weather before you start your day, how much traffic to expect before you leave for work, when the next train will arrive as you’re standing on the platform,” says the service’s landing page. Android is already the most ubiquitous mobile operating platform. Services like Google Now will keep the company ahead of the competition and at the top of the market.

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