Will Google Cave to EU Pressure?

The European Union’s Commissioner for Competition, Joaquín Almunia, has mandated that Google (NASDAQ:GOOG) change its business practices in the region or face antitrust charges for giving preferential treatment to its own services in search results.

Like the United States’ Federal Trade Commission, regulators in the EU want to prevent the technology company from diverting business from its competitors by distorting search results and customers’ choices. Google may have to make only small changes to its business practices in the United States, but in Europe, where it owns 90 percent of the search market, Almunia has called for much stronger measures.

“They are monetising this kind of business, the strong position they have in the general search market and this is not only a dominant position, I think – I fear – there is an abuse of this dominant position,” Almunia told the Financial Times

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