Is Facebook Finally Ready to Unveil Its News Reading App?

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Insider sources say that Facebook (NASDAQ:FB) is getting closer to launching its rumored news reading service that is purposed to appeal to users who want to obtain their news on mobile devices. Reports of Facebook’s launch of “Paper” have circulated for years, but a source familiar with the matter asserted via Re/Code Tuesday that the news reading service may be rolled out sooner rather than later. When we say sooner, we mean before the end of January.

This is big news for the Palo Alto, California-based company that has worked hard to expand its presence in the mobile news-sharing market, but some users are still reluctant to believe rumors of the impending launch on account of years of its cancellations and redesigns. Many users expected Facebook to launch its new Paper product last year, but Re/Code reports that after the company rolled out its refreshed News Feed to a contained group of users in March 2013, the company decided to further delay its wider rollout on account of results illuminating that user engagement had slowed. So, this is now Facebook’s second turn at the Paper rumor mill, but this time, the company could finally be ready to prove us wrong.

Regardless of when Facebook decides to launch Paper, though, sources believe that the product will either be a mobile application or a Web experience suited to mobile device. Paper will likely provide new competition for Flipboard, a mobile-focused news reading app, but it is still unclear what format Facebook will decide to take.

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