Will Facebook Continue to See Rising Prices?

With shares of Facebook (NASDAQ:FB) trading around $36, is FB an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Facebook is engaged in building social products in order to create utility for users, developers, and advertisers. People use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them to the people they care about. Developers can use the Facebook platform to build applications and websites that integrate with Facebook to reach its global network of users, and to build personalized and social products. Advertisers can engage with more than 900 million monthly active users on Facebook, or subsets of its users, based on information they have chosen to share.

Social networking has been a powerful movement and tool in recent years, and has had a major influence in the way many companies and consumers operate daily. The company’s mobile app has reached a record 100 million users, while the simple app is most heavily used in emerging markets. Facebook reported earnings last Wednesday afternoon that surprised analysts, with strong profits from mobile ads. Facebook’s ad revenue from mobile was close to nothing a year ago, but in the second quarter, mobile ads made up 41 percent of the site’s total ad revenue of $1.6 billion. Chief Executive Officer Mark Zuckerberg predicted, “Soon we’ll have more revenue on mobile than desktop.”