Will Disney’s ‘Frozen’ Lead the Box Office Once Again?

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Source: http://movies.disney.com/frozen/gallery

After seven weeks in theaters, Walt Disney Co.’s (NYSE:DIS) Frozen is poised to reclaim the number one spot at the weekend box office at least once more with analyst projections showing the film earning almost $24 million for the three-day take, Bloomberg reports.

Early projections still show Disney’s Frozen neck-and-neck with Paramount’s (NASDAQ:VIA) new horror film, Paranormal Activity: The Marked Ones, especially after Friday returns showed the horror film bringing in a higher-than-expected $8.8 million, but it looks like Frozen will still eke out a victory once younger audiences arrive en masse on Saturday and Sunday. With Friday’s box office considered, Deadline now estimates a $23.7 million take for Frozen$18.8 million for The Marked Ones, and $18 million for Warner Bros.’ (NYSE:TWX) The Hobbit: The Desolation of Smaug.

The continued box office strength of Frozen is more good news for the Disney animation unit that has experienced a huge resurgence in recent years after taking a backseat to Pixar. Frozen has now earned $284 million domestic and $267 million overseas for a worldwide total of $551 million. The film is expected to cross the $300 million domestic cume by Sunday.

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