Will Apple’s iTunes Radio Take Over in the Land Down Under?
Although Apple’s (NASDAQ:AAPL) iTunes Radio is currently only available in the U.S., some industry observers are already calculating the impact that the California-based company’s music streaming service will have on the worldwide market. Although Apple has yet to announce a timeline for rolling out the service in other countries, Australia’s Sydney Morning Herald believes that iTunes Radio will be arriving in the land down under sometime next year.
Ed Hooper, co-founder of Australian startup app company 121Cast, believes that Apple’s iTunes Radio will be an “overnight success” when it becomes available in Australia. He noted that Apple’s ecosystem of products gives it a significant competitive edge over online music streaming services that are not tied into a particular operating system.
“iTunes Radio’s and Google (NASDAQ:GOOG) Play Music’s biggest advantage over the competition is their distribution channel — they can tie their products into the distribution of every iPhone, iPad, Mac and Android device, whereas more ‘neutral’ competitors such as Pandora (NYSE:P) and Spotify have to attract attention just to get installed,” Hooper told the Sydney Morning Herald.