Will Apple Split Its Stock Tomorrow?

“Apple could get away with saying very little to investors when it had the mystique of Steve Jobs and it was coming out with great products,” Kathleen M. Wailes from Levick, an investor-relations firm, told Bloomberg. “But with the stock falling, more are going to want cash if they are going to maintain their positions.”

Chief executive Tim Cook did say during the Einhorn debate that the company’s board was looking into issues of dividend and stock buyback, but may face some hard questions if no immediate announcement is made.

“Tim Cook and the board are the ones in the hot seat here,” James Post, a professor at Boston University’s School of Management, told MarketWatch. “They have to make a decision about distribution or no distribution and they have to have some compelling explanation for whatever they choose.”

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