Why November 22 Will Be a Big Day for Microsoft
Microsoft (NASDAQ:MSFT) will release both its Xbox One gaming console and the Nokia (NYSE:NOK) Lumia 1520 6-inch smartphone on November 22, and it is also rumored that Nokia’s Lumia 2520 tablet will be released that day, according to a report from the Verge.
The Lumia 1520 is one of the first phablets (or smartphone/tablet hybrids) to hit the market. While the Windows Phone platform hasn’t been very popular, the performance of the 1520 will give some clues as to how consumers react to larger screen smartphones. The Lumia 2520 tablet, which also runs on Windows, has been described as looking like a giant Lumia phone and comes with Microsoft’s Office software in addition to an above-average camera.
Microsoft is hoping that the new Nokia devices, which were debuted last month at a media event in Dubai, will build interest in the Windows Phone platform before Microsoft’s acquisition of Nokia’s smartphone unit is completed in the first quarter of 2014. Smartphones running on the Windows platform have failed to make much of a dent in the market against devices made by Apple (NASDAQ:AAPL) and Samsung (SSNLF.PK).