Who’s DOMINATING Online Video?

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The internet revolutionized how people view and consume information. From email to social-media networking, users are finding more content to digest than ever before. The popularity of the internet also paved the way for more advertising in our daily lives.

According to comScore Inc. (NASDAQ:SCOR), a leader in measuring several aspects of the digital world, Americans are viewing a record breaking amount of video ads. The company recently announced that data from its Video Metrix service showed that more than 180 million U.S. internet users watched 36.6 billion online content videos in May. Video ads, often a pesky prerequisite for viewing online videos, increased to 10.1 billion, an increase from April’s 9.5 billion. It was the first time on record that video ads surpassed 10 billion.

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The report also found that 84.5 percent of the U.S. internet audience viewed online videos last month. The duration of the average online content video was 6.5 minutes and 0.4 minutes for online video ads. Overall, video ads accounted for 21.6 percent of all videos viewed and reached 52 percent of the total U.S. population an average of 64 times during May.

So which sites are attracting the most users and providing a huge medium for advertisers?

Listed below are the top U.S. online video content properties ranked by unique video viewers in May:

Google Inc. sites (NASDAQ:GOOG):  151.7 million
Yahoo! Inc. sites (NASDAQ:YHOO):  57.8 million
VEVO (NYSE:SNE):  48.3 million
Microsoft Corp. (NASDAQ:MSFT):  44.4 million
Facebook (NASDAQ:FB):  44.3 million
AOL Inc. (NYSE:AOL):  39.6 million
Viacom Digital (NYSE:VIA):  39.2 million
News Distribution Network Inc.:  34.2 million
Amazon Inc. sites (NASDAQ:AMZN):  27.2 million
Hulu (NASDAQ:CMCSA)(NASDAQ:NWS):  25.7 million

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