Whole Foods Wants to Dispel America’s Healthy Food Myths
Though loved by many, Whole Foods Market (NASDAQ:WFM) has long been chastised by critics who charge that the food retailer makes it too expensive to eat healthy. Offering pricey produce, cheese, cured meats, and more, the foodie paradise effectively appeals to shoppers not interested in looking at a price tag, but makes it hard for cost-conscious consumers to afford the same types of offerings.
But now, it appears as though the high-end grocer is looking to reverse that reputation. According The Atlantic Cities, Whole Foods is gearing up to mark its territory in a neighborhood on the South Side of Chicago that is known for its vacant lots and unemployment rates, not necessarily for its pricey food offering.
The Englewood neighborhood is in a so-called “a food desert.” Devoid of nourishment options other than fast food chains and rundown convenience stores, residents in the area have little choice but to succumb to limited food choices, and that’s what the city of Chicago is trying to prevent.