Whisper Number: How Will Kohl’s Stock Move After Earnings?

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Kohl’s Corp. (NYSE:KSS) is expected to report earnings on Thursday, August 15th. The whisper number is $1.05, in-line with the analysts’ estimate. Whispers range from a low of $1.00 to a high of $1.08. KSS has a 74 percent positive surprise history (having topped the whisper in 29 of the 39 earnings reports for which we have data).

Earnings history:

- Beat whisper: 29 quarters
– Met whisper: 1 quarters
– Missed whisper: 9 quarters

Our primary focus is on post earnings price movement. Knowing how likely a stock’s price will move following an earnings report can help you determine the best action to take (long or short). In other words, we look at what happens when the company beats or misses the whisper number expectation.

The table below indicates the average post earnings price movement within a one and thirty trading day timeframe:


The strongest price movement of +1.5 percent comes within twenty trading days when the company reports earnings that beat the whisper number, and -6.4 percent within ten trading days when the company reports earnings that miss the whisper number. The overall average price move is ‘as expected’ (beat the whisper number and see strength, miss and see strength) when the company reports earnings.

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