Which Companies Rule the Internet?
The Internet revolutionized how people view and consume information. From email to social-media networking, users are finding more content to digest than ever before. The popularity of the Internet also paved the way for more advertising in our daily lives.
According to comScore, a leader in measuring several aspects of the digital world, Americans are still viewing massive amounts of online video. The company recently announced that data from its Video Metrix service showed nearly 180 million U.S. Internet users watched 36.2 billion online content videos in January, compared to 38.7 billion content videos in December. As normal, Google Sites generated the highest number with 12.3 billion videos and easily logged the highest average engagement among the top ten properties, but this is down from 13.2 billion videos in the previous month.
Video ads, often a pesky prerequisite for viewing online videos, totaled 9.1 billion in January, down almost 20 percent from 11.3 billion in December. Video ads reached more than 50 percent of the total U.S. population an average of 58 times during the month. Video ads crossed the double digit billion mark in 2012 for the first time ever.
So which sites are attracting the most users and providing a huge medium for advertisers…