Where Will Ford Motor Go Next?

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With shares of Ford Motor (NYSE:F) trading around $15, is F an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Ford is a producer of cars and trucks. The company also engages in other businesses, such as financing vehicles. Ford operates in two sectors, automotive, and financial services. Through its sectors, Ford provides a wide range of vehicles, vehicle parts, and services to a multitude of consumers and companies worldwide. The company’s products saw declining demand in the past several years as gasoline prices took a major toll on pockets. Ford is now revolutionizing its vehicles in order to compete on the world stage. Look for Ford to fuel a recovery in the American automobile industry and provide highly demanded vehicles, parts, and services.

It’s no secret that Ford CEO Alan Mulally is a leading candidate for the chief executive slot over at Microsoft (NASDAQ:MSFT), and Ford is well aware. Whether Mulally is awarded the position or not, it’s reportedly unlikely that he will remain in Ford’s top slot past next year, which means the automaker will have to find someone to fill his shoes — a daunting task, given how well the company has done under Mulally’s command. However, a group of longtime employees at Ford — dubbed “lifers” — are hoping that Mulally’s inevitable exit will provide them with another chance, and that the management team that Mulally put together feels that his time to go is nearing. Ford’s chief operating officer, Mark Fields, is widely regarded as the most probable replacement, Reuters reports.

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