Where Apple Leads, Samsung Follows
Apple (NASDAQ:AAPL) and Samsung (SSNLF.PK) have some serious relationship issues for two companies that supposedly have so much in common, as their patent cases would suggest. They even apply similar tactics when it comes to updating their smartphones, as evidenced by Samsung’s new Galaxy series, which emulates a certain Apple strategy.
Despite having a crucially important supply relationship, Apple and Samsung have been at each others’ throats in patent infringement cases all around the globe. To date, the cases have mostly been over design or technology, but Apple would likely expand the case to include sales tactics and naming, if the opportunity were to arise.
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In a sales move that should remind iPhone fans of a somewhat disappointing 2011 release (remember when, instead of an iPhone 5, Apple released the iPhone 4S?), Samsung announced that it would be selling an updated version of its exceedingly popular Galaxy S II. The new device is in fact not the already-launched Galaxy S III, but the new Galaxy S II Plus. The new device features almost identical hardware specifications to the original Galaxy S II but will come with an updated version of Google’s (NASDAQ:GOOG) Android that isn’t currently available on the original S II. It will also feature a number of voice-based features that may be reminiscent to the introduction of Siri with the iPhone 4S. So it’s essentially the iPhone 4S, had Apple introduced it after the iPhone 5…