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In a world that has at this point largely converted to digital means, companies like Fujifilm, who led the industries in film and film-based cameras, are struggling to find new ways to align their products with the constantly shifting demand for technology.
Some companies like Kodak followed industry lines and started creating their own digital cameras, printers, and other new photography technologies. Some were met with great success, but others had a difficult time adapting to the new trends. (Kodak, for example, recently filed bankruptcy.) Fujifilm was able to successfully launch its digital line, but as more and more smartphones are coming equipped with high resolution cameras, Fujifilm is looking for new areas of growth, and is deciding to take its operations in another direction.
Using its experience with silver, which is commonly used in the film industry, Bloomberg is reporting that Fujifilm is working on the development of a touchscreen that will not use indium tin oxide, or ITO, a rare and brittle metal that is currently essential in the construction of touchscreen devices. The majority of this metal is found in China, and for years the industry has been working on ways to lessen dependence on ITO before the market finds itself pinned under resource depletion…
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