What Does the Gmail Overhaul Mean for Retailers?
Google (NASDAQ:GOOG) is constantly modifying and improving Gmail features, but retailers and marketers are not pleased with one of the newer changes to the mail service. Three months ago when Google made a bunch of changes to Gmail, it used algorithms to direct emails into different categories. A number of ads and offers now end up in the “Promotions” folder.
That means that instead of seeing these offers and ads interspersed with other email, the user actually has to click on that tab to see them. However, that is not the only change that is upsetting these retailers, says the Wall Street Journal.
The first thing users will see are ads sold by Google in addition to the ones that appear in the open emails. The other ads looks similar to emails, although they are shaded yellow and have an “i” there, setting them apart from other messages. Some are worried that users are going to read these messages first and not get to the other promotions in their inbox.