What Could Facebook’s New Apps Look Like?
Facebook (NASDAQ:FB) seems to be following through on CEO Mark Zuckerberg’s promise that the world’s largest social media site will focus on mobile by creating a slew of standalone apps rather than trying to fit all of Facebook’s mobile functions inside the main Facebook app. “We also have a few separate apps that are widely used, such as Instagram and Messenger, our standalone messaging app,” he said after the company’s third-quarter earnings call, per The Verge. “In the future, we expect to develop more of these services to help people share.”
Standalone Facebook apps like Instagram and Messenger have been highly successful, as users clearly prefer apps that perform a singular function and do it well rather than apps that try to pack too much into one space. Zuckerberg has gotten the message, and is trying to make sure the site keeps creating more apps that its users will find useful to continue with his vision of users turning to Facebook for everything in our digital lives.
Now, according to various reports, it appears as though Facebook is getting very close to introducing a Flipboard-style news app that will provide users with news stories and current events and allow them to discuss the articles with their Facebook friends. Earlier this week, Facebook announced that it had acquired sister link-sharing services Branch and Potluck, and the teams that worked on those apps would become a part of Facebook’s new “Conversations” team. Meanwhile, Re/code reported on Tuesday that Facebook will unveil its rumored “Paper” app yet again, after a series of false starts with the news reading app last year. Re/code reports that the social network has been working with the team behind the News Feed for years to roll out a product that would act as an aggregator of relevant media content and provide a mix of news stories along with status updates.