What Are Amazon and HTC Cooking Up Together?
Amazon.com Inc. (NASDAQ:AMZN) is reportedly teaming up with HTC to work on a much-rumored Amazon smartphone as the e-commerce company seeks to compete with rivals Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG), according to people familiar with the matter who spoke to the Financial Times.
Sources said that there are three devices currently in production, one of which is close to completion, though they also cautioned that Amazon has changed possible release dates for its previous smartphone efforts and may choose to not even release the product.
Amazon already makes its Kindle tablets that run on a customized version of Android called Fire OS. Amazon’s experience and success with Kindle bodes well for future ventures into the smartphone world.
Amazon unveiled its latest Kindles back in September, and the new models are impressive tablets with a powerful Qualcomm (NASDAQ:QCOM) Snapdragon 800 processor that makes them three times faster than older models and gives the devices an 11-hour battery life. The Kindle Fire HDX line is also much cheaper than Apple’s industry-dominating iPad.